AT ANDERSON DESIGN WE PROVIDE INNOVATIVE DESIGN AND MARKETING FOR CREATIVE ENTREPRENEURS. Creative Entrepreneurs are an amazing group of trendsetters that face unique opportunities while running their businesses. Often, they require revolutionary and creative solutions to work with their marketing needs. At Anderson Design we work with creative entrepreneurs to design a customized strategy that will clarify their niche and position them in an attractive and immediately identifiable way with their target market. Anderson Design offers the following services to facilitate every creative entrepreneur achieving their goals. We offer these services either in combination as a package, or as individual services (to find out more about Jenn Anderson, click here):
•Design: Excellent graphic design work is key in RAPIDLY delivering the message of a entrepreneurial brand. The visual impact of a well-designed logo and marketing materials will entice your potential customers to go further by reading content and other information. We also are able to design a signature look that can be used in every aspect of your business to maintain a consistent and thorough brand image. The signature look consists of a universal color palette, consistent logo design for every medium, styling a ‘voice’ for your business and generally creating a seamless graphic message.
•Creative Entrepreneur Coaching: What is your entrepreneurial identity? Do you have a sense of what you are called to contribute to this wider world? What are your small business’ values, mission and vision? What unique personal qualities to you radiate through your company? These are some of the questions we explore during the first phase of creative entrepreneur coaching. Clarifying these aspects of your business is the first step in successfully positioning yourself and making sure all your resources are used in the most productive manner.
•Branding: Once you have a sense of your entrepreneur identity’s values, mission and vision we can begin to build your brand philosophy. What is your industry, and how are you positioning yourself within it? Who is your target customer/market? What do you offer that is unique to you? These are some of the key questions asked during the process of discovering your brand. It is an exploratory process involving more coaching that leads to have a strong vision of who you are professionally. It also helps to establish your area of specialty within your industry which will help you target your potential customers/fans accurately and reliably. The end result is a brand philosophy and strategy.
•Marketing: Taking your brand strategy/philosophy and your signature design look to your potential market is the task of the marketing phase. How do you promote your brand? The last thing anyone wants to do is spend their budget on marketing to the wrong market. Some fundamental ideas are explored, like where is the most effective outlet to market your brand? How can you reach your target customer/market most efficiently? Implementation is the final step in the process.